Privacy

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Privacy Statement

We care about your Privacy

By choosing Buckle, you have shown confidence in our ability to serve you. We take this responsibility seriously and we diligently safeguard your personal information.

  • We don't sell your information. We share information outside of Buckle only as permitted by law for our everyday business purposes.
  • Your information is confidential. Our employees and the companies we contract with are obligated to hold Member information in the strictest confidence.
  • We protect your information. We have physical security on site, rigorous security procedures and virus and intrusion detection software.
  • Questions? Call 1-866-828-2553 — Our Member Sales & Service (“MSS”) team will help you with your questions.

Review our Privacy Notices.

Review our Online Information Practices.

Review our Marketing Practices.

Review your choices regarding our Privacy Practices.

Who is Buckle?

Buckle Corp. LLC and its subsidiaries and affiliates, including but not limited to:

Buckle Alliance Services, LLC; Buckle Agency, LLC; Buckle Hybrid Auto MGA, LLC; Buckle TPA, LLC; Gateway Insurance Company (doing business in California as Alano Insurance Company); American Service Insurance Company; American Country Insurance Company; Buckle Services, LLC; Buckle Leasing, LLC.

Privacy Statement

We care about your Privacy

By choosing Buckle, you have shown confidence in our ability to serve you. We take this responsibility seriously and we diligently safeguard your personal information.

  • We don't sell your information. We share information outside of Buckle only as permitted by law for our everyday business purposes.
  • Your information is confidential. Our employees and the companies we contract with are obligated to hold Member information in the strictest confidence.
  • Your information is confidential. Our employees and the companies we contract with are obligated to hold Member information in the strictest confidence.
  • Questions? Call 1-866-828-2553 — Our Member Sales & Service (“MSS”) team will help you with your questions.

Review our Privacy Notices.

Review our Online Information Practices.

Review our Marketing Practices.

Review your choices regarding our Privacy Practices.

Who is Buckle?

Buckle Corp. LLC and its subsidiaries and affiliates, including but not limited to:

Buckle Alliance Services, LLC; Buckle Agency, LLC; Buckle Hybrid Auto MGA, LLC; Buckle TPA, LLC; Gateway Insurance Company (doing business in California as Alano Insurance Company); American Service Insurance Company; American Country Insurance Company; Buckle Services, LLC; Buckle Leasing, LLC.

Privacy Notice

We take your Privacy seriously and take precautions to keep it safe.  

Why does Buckle collect and share your personal information?

Financial companies like Buckle choose how they share your personal information. Federal law gives consumers the right to limit some, but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do.

What does Buckle collect?

The types of personal information we may collect and share with our affiliates depend on the product or service you have with us. This information can include:

  • Social Security number and income
  • Account balances and account transactions
  • Credit history and insurance claim history

How does Buckle collect?

All financial companies share customers' personal information to run their everyday business. In the following section, we list the reasons financial companies can share their customers' personal information; the reasons Buckle chooses to share; and whether you can limit this sharing.

Reasons Buckle can share your personal information

Does Buckle share?

Can you limit this sharing?

For our everyday business purposes; such as to process your transactions, maintain your accounts, respond to court orders and legal investigations, or report to credit bureaus.

Yes

No

For our marketing purposes; to offer our products and services to you.

Yes

No

For joint marketing with other financial companies

Yes

No

For our affiliates’ everyday business purposes; information about your transactions and experiences

Yes

No

For our affiliates’ everyday business purposes; information about your creditworthiness

Yes

Yes

For our affiliates to market to you

Yes

Yes

For nonaffiliates to market to you

No

We don’t share

To limit our sharing:  

Contact us at dataprivacy@buckleup.com or call 1-866-828-2553 and our Member Sales & Service (“MSS”) team will start the process.

Please Note:

If you are a new customer, we can begin sharing your information 30 days from the date we sent this notice. When you are no longer our customer, we continue to share your information as described in this notice.

However, you can contact us at any time to limit our sharing.

Who is providing this Notice?

Buckle Corp. LLC and its subsidiaries and affiliates. For more information, see our Privacy Statement.

What does Buckle do?

How does Buckle protect my personal information?

To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings.

How does Buckle collect my personal information?

We collect your personal information, for example, when you:

  • open an account, or deposit money
  • pay your bills, or apply for insurance

We also collect your personal information from others, such as credit bureaus, affiliates, or other companies.

Why can't I limit all sharing?

Federal law gives you the right to limit only:

  • sharing for affiliates' everyday business purposes — information about your creditworthiness
  • affiliates from using your information to market to you
  • sharing for nonaffiliates to market to you

State laws and individual companies may give you additional rights to limit sharing. See Other important information section on this page for more on your rights under state law.

Definitions

Affiliates - Companies related by common ownership or control. They can be financial and nonfinancial companies. For more information, see our Privacy Statement.

Nonaffiliates - Companies not related by common ownership or control. They can be financial and nonfinancial companies.  Buckle does not share with nonaffiliates so they can market to you.

Joint marketing - A formal agreement between nonaffiliated financial companies that together market financial products or services to you.  

Other Important Information

Depending on where you live and what products you own, you may receive another privacy notice that describes additional rights:

California Residents

Effective Date: January 24, 2022

Last Updated Date: January 24, 2022

Online Information Practices

This Online Information Practices Notice ("Notice") applies to Members and Non-Members who use the Site and describes how we may collect Personal Information through the Site and how we protect your Personal Information. We collect your Personal Information for our everyday business purposes as described below. We do not sell your Personal Information.

Minors

The Site is not designed for children and we do not knowingly collect information through the Site about individuals who are less than 13 years old.

Other Sites

Our Site includes links to other websites. The privacy practices of these linked sites and platforms are different from ours. Your information is governed by the privacy policies of those sites or platforms when you visit them. We encourage you to read the privacy policy of other sites or apps.

Definitions

"Personal Information" includes, but isn't limited to, your e-mail address and other contact information, financial and payment information, authentication information, and other information as protected by applicable law. It does not include personal information that has had your identity removed by being anonymized, aggregated, or de-identified.

"Sites" means webpages or applications owned and operated by Buckle and linked to this Notice, unless a different notice is posted on a particular site, or is made available to you and by its terms, supplements or replaces any of the terms of this Notice.

"Buckle", "we", or "us" means Buckle Corp. LLC and its subsidiaries and affiliates. For specific information, see our Privacy Statement.

Other Buckle Privacy Policies

If you are a Member and your Personal Information is nonpublic personal information that we collect in connection with providing you a financial product or service, your Personal Information is also protected by our Privacy Policy. If you are insured by us and your Personal Information includes electronic protected health information, that Personal Information is also protected by federal and state law governing our information practices. Our Marketing Practices governs our use of Personal Information for our marketing purposes.

Information We Collect

How we collect information depends on how you use the Site.

Information You Send to Buckle

Information about you: You may give us Personal Information when you use this Site, for example, when you:

  • Create or log into or edit the profile for your online account;
  • Access your insurance online;
  • Obtain a product or service from us;
  • Complete an online form, such as an insurance application;
  • Contact or chat with Member Sales & Service (“MSS”);
  • Complete a survey or quiz;
  • Request certain features (e.g., newsletters, updates, and other products);
  • Sign up for job alerts or request career information;
  • Join one of our online communities; or
  • Enter contests or sweepstakes.

The categories of Personal Information you share may include, but is not limited to, your name, e-mail address, mailing address, and telephone number. When needed for business purposes, we may also collect payment card information, social security numbers, and driver's license numbers (or comparable government identification).  

Please contact us at 1-866-828-2553 if you would prefer not to provide your Personal Information online.

Automatically Collected Information

We may automatically collect information from you, even if you are not logged in.

Device/usage information: We may automatically collect certain information about: (a) the computer or devices (including mobile devices) you use to access the Site, such as: IP Address, unique device identifiers (such as MAC Address, IDFA, IDFV, IMEI, and Ad IDs), browser types, browser language, operating system, Internet service provider; and (b) clickstream information related to the ways in which you interact with the Site, such as: referring and exit pages and URLs, platform type, language, the number of clicks, domain names, landing pages, pages and content viewed and the order of those views, the amount of time spent on particular pages or content and how you (for instance) scroll through, click on, or view a page, what information you enter into any forms, the date and time you used the Site, the frequency of your use of the Site, performance data, application download information, and error logs. As described further below, we may use third-party analytics providers and technologies, including cookies and similar tools, to assist in collecting this information. As with cookies and other similar technologies, the above information may be used to analyze and customize the services and our interactions with you, and to tailor and control the ad displayed on the services and in our e-mails, as well as ads that may be displayed on other websites and devices. Sometimes, we work with third party vendors to capture data in real time, through “screen capture” technologies: we may use this information, for instance, to detect security threats, to analyze web traffic, or simply to better understand how our websites are being used.

Location information: If you use our mobile apps, you may be asked to give the apps access to your mobile device's geolocation data. If you grant such permission, we may collect information about your precise geolocation information (i.e., your real-time GPS-level location), and may use that information to customize your experience. You may be able to disable the GPS or other location-tracking functions on your device, provided your device allows you to do this. See your device manufacturer's instructions for further details.

Mobile Analytics: We also use mobile analytics software to allow us to better understand the functionality of the mobile app on your device. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and from where the application was downloaded.

Telematics:  We also use driving experience data you provide through our telematics service, but only if you opt-in to the telematics services.  We collect information regarding your driving information and habits.

Please see our Marketing Practices for more information about how we collect Personal Information for marketing purposes.

Information Sharing and Disclosure

We may share the information we collect from you in the following circumstances:

To our service providers for our everyday business purposes, such as to help us deliver the services you request, such as insurance policy and claim processors, technology and customer support services, advertisers, analytics providers, market research and data management services, web hosting, web development, and other business purposes.

Among the Buckle family of companies to provide you with our full range of financial products and services, subject to the Privacy Policy.

To law enforcement, government agencies, courts, and/or other organizations when we believe in good faith that such sharing is reasonably necessary to investigate, prevent, or take action regarding possible illegal activities or to comply with legal process (e.g. a subpoena) or a request from law enforcement or a government agency; or to respond to the potential violation of the rights of third parties and/or to protect the rights, property or safety of Buckle, our employees, users, or any other person.

To other companies or businesses in connection with a proposed sale or merger. You may have the opportunity to opt out of any such transfer of your Personal Information if, in our discretion, the new entity plans to handle your information in a way that differs materially from this Notice.

When we have your consent, including in our Member agreements, or in accordance with your directions.

Please see our Marketing Practices for more information about how we share Personal Information with our service providers for marketing purposes.

How We Protect Your Personal Information

We use administrative, operational, and technical security processes to protect your personal and sensitive information. The Site uses the https protocol, which means that any Personal Information you send to us through the Site is encrypted when sent. Our Member log-in pages require unique credentials and authentication to limit access. Please safeguard this access using strong, unique, and frequently changed passwords and security questions with private answers. If your password or security answers are breached at another website and you use the same ones here, please change them. We recommend that you do not use your Site credentials anywhere else. Please secure your devices used to access our online services.. We also allow our Members to update their account and profile information securely through the Site.

How to Keep Your Information Accurate

Keeping your account information accurate and current is very important. If your account information is incomplete, inaccurate, or not current, please log into our Site and update your personal profile page. We will retain your information in accordance with our retention schedule as necessary or appropriate to comply with our legal obligations, to resolve disputes, and enforce our agreements.

Updates

We may update this Notice from time to time. It is your responsibility to check this Notice periodically for changes. If changes are made, we will post the revised Notice on this Site with a new "Updated" date. Your continued use of the Site following the posting of changes will mean that you accept and agree to the changes.

Effective Date: January 24, 2022

Last Updated Date: January 24, 2022

This Marketing Practices Notice ("Notice") applies to Members and Non-Members who use the Site and describes how we may collect Personal Information electronically for our everyday business purposes as described below. We do not sell your Personal Information. Please see Your Choices below for privacy options and preferences.

Definitions

"Personal Information" includes, but isn't limited to, your e-mail address and other contact information, financial and payment information, authentication information, and other information as protected by applicable law. It does not include personal information that is anonymized, aggregated, or de-identified.

"Sites" means webpages or applications owned and operated by Buckle and linked to this Notice, unless a different notice is posted on a particular site, or is made available to you and by its terms, supplements or replaces any of the terms of this Notice.

"Buckle", "we", or "us" means Buckle Corp. LLC and its subsidiaries and affiliates. For specific information, see our Privacy Statement .

Other Buckle Privacy Policies Protecting You

If you are a Member and your Personal Information is nonpublic personal information that we collect in connection with providing you a financial product or service, your Personal Information is also protected by our Privacy Policy. If you are insured by us and your Personal Information includes electronic protected health information, that Personal Information is also protected by federal and state law governing our information practices. Our Marketing Practices governs our use of Personal Information for our marketing purposes.

We may use information that we collect from or about you to market our products and services to you. The following terms describe types of information that we or others may collect about you for our marketing purposes and how we use it.

Site Activity Tracking. We collect certain information about the computer, browser, and/or device you use to access this Site. These types of information may include:

  • Device/usage information: information about the computer or devices (including mobile devices) you use to access this Site, such as: IP address, IP address location, unique device identifiers (such as cookies, MAC Address, IDFA, IDFV, IMEI, and Ad IDs), browser types, browser language, operating system, Internet service provider.
  • Information about your use of this Site: information related to the ways in which you interact with this Site, such as referring and exit pages and URLs, platform type, language, the number of clicks, domain names, landing pages, pages and content viewed and the order of those views, the amount of time spent on particular pages or content and how you scroll through, click on, or view a page, what information you enter into any forms, surveys, or requests (like rate or quote requests), the date and time you visit this Site, the frequency of your use of this Site, performance data, purchase, servicing, or other online activity, application download information, and error logs.
  • We collect information to provide and offer products and services to you and to customize the content that you view on this Site. We may use service providers (“Service Providers”) to assist us in this tracking and/or marketing.

Third-Party Tracking. We (or our agent) may engage Service Providers (“Advertisers”) to advertise our products and services to you in a more customized fashion by allowing these Advertisers to track your activity on this Site (“Third-Party Tracking”) or by sharing your information with them solely for these purposes. We require our Service Providers to limit their use and disclosure of your personal information to providing ad services on our behalf. Such services may include serving customized ads or marketing offers to you on other websites or via other channels and measuring the success of this advertising. This type of advertising is often referred to as “interest-based advertising.” We may or may not have direct access to your personal information if it is collected directly by Advertisers.

Tracking Technologies. Site activity tracking may be accomplished through a variety of technologies, such as persistent and session cookies, pixel tags (web beacons and clear GIFs/image pixels), and other similar technologies.

Cookies. Cookies are files that websites and email services may send to your computer or device to uniquely identify your browser or to store information or settings on your device. They allow us to tailor a website or advertisement to better match your interests and preferences. To learn more about our use of Cookies, visit our Cookies Notice page.

Pixels. Pixels are web tags placed on web site pages to track visitor behavior. Conversion pixels (web tags) are small pieces of JavaScript code that track visits to specific web site pages that confirm your application for or purchase of a product or application for or enrollment in a service. We use these to measure the success of various Buckle marketing campaigns or promotions.

Social Media Information. Your interaction with various social media platforms (such as Facebook, Instagram, Snapchat, Pinterest, and Twitter) (“Social Media”) impacts how we and this Site collect information about you.

Our Social Media. When you visit or use our Buckle-branded pages on Social Media, you may send us your information using the Social Media platform (for example, by posting on our page or sending us a direct message). Please do not send us personal information using Social Media. We will never ask you to submit sensitive personal information via Social Media. If you contact us, we may have access to your public profile information. When you “like” or “follow” us on Social Media, we may be able to see your public profile information. If you “tag” friends on our Social Media, we may be able to see their public profile information. The information that you send to us or that may be viewable or collected by us is governed by the Social Media platform’s privacy policy. We do not control the Social Media privacy policies, which may be updated by the Social Media at any time.

Your Social Media. When you have an account with Social Media, the Social Media may collect information about you on Social Media and on this Site using pixels, cookies or other tracking technologies (“Third-Party Tracking”). You may be able to opt out of Third-Party Tracking by Social Media at any time through your Social Media accounts and subject to the Social Media privacy policies. Please see “Third Party Tracking” above for more information about this practice. We may also use your name or contact information to find your public Social Media information to use that for our marketing purposes.

BY VISITING THE WEBSITE, YOU ACKNOWLEDGE, UNDERSTAND AND HEREBY AGREE THAT YOU ARE GIVING US YOUR CONSENT TO TRACK YOUR ACTIVITIES THROUGH USE OF THESE TRACKING TECHNOLOGIES.

More About Interest-Based Advertising. We do not sell your personal information to others.

Buckle Advertising. We offer interest-based ads to Members and potential future Members to make sure that our promotions are relevant to you. For example, if you visit the auto insurance pages of this Site, we may use this information to serve auto insurance ads to you elsewhere on the Internet. This helps us offer you competitive terms for products that may be of actual interest to you. We may also share de-identified, anonymized, or aggregated personal information for these purposes. We may serve you interest-based ads on a variety of platforms, such as through direct mail, email, or advanced television channels, as well as Social Media.

Your Choices. Please visit Your Choices page to request changes to your privacy choices.  If you are interested in more information about interest-based advertising, please visit the Network Advertising Initiative's Consumer Opt-Out Link and/or the Digital Advertising Alliance's Consumer Opt-Out Link to find out more information and learn how to opt-out of receiving interest-based ads from companies that participate in those programs. We do not control these opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms. For mobile devices, there are specific operating system and application controls for opting out of certain types of tracking and/or customized ads. iOS and Android mobile device users, and possibly users of other mobile devices, may control in-application ads by disabling or resetting the mobile device advertiser ID. You can find instructions on how to opt out by visiting the support webpages for those mobile device providers.

Users of other digital services (such as cable and direct TV) may be able to opt-out of interest-based advertising through the provider of the digital service. We encourage you to review the privacy policy of your digital service provider to determine if they engage in interest-based advertising, and, if so, how to opt-out.

Third-Party Information. We may obtain information about you from publicly available sources and from various third parties, such as marketers, researchers, and others for marketing purposes. For instance, we may work with data enhancement companies in order to learn more about our Members (or potential Members) to help target more relevant ads and offers to them. We use this information to offer you customized marketing.

Email and Text Marketing. We may also send you marketing e-mails and texts. If you do not want to receive marketing materials by email or text, please indicate your preference on the contact information for your online account with us. We also provide opt-out information in all marketing e-mail and text messages we send via an “unsubscribe” link. Please note that it may take us some time to process your requests consistent with applicable law. You do not have the ability to opt out of transactional or relationship messages (e.g., billing or account notifications) that we send if you are our Member or if you have engaged in transactions with us or sent inquiries to us.

Effective Date: January 24, 2022

Last Updated Date: January 24, 2022

Your Privacy Choices

No action is needed if you agree with our privacy practices. However, you can opt out to limit the information we share and use within the Buckle family of companies.

If you would like to opt-out, please call us at 1-866-828-2553 and our Member Sales & Service (“MSS”)s team will start the process, or contact us at dataprivacy@buckleup.com.

Cookies

We use cookies and related technologies to help enhance your experience on our site and optimize its performance. You have options regarding the cookies on our site.  Learn more by visiting our Cookie Notice page.

Effective Date: January 24, 2022

Last Updated Date: January 24, 2022

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